Today, the Motion Picture Association of America (MPAA) introduced a new search engine called Wheretowatch.com. Users of the search engine can find legal copies of their favorite movies and television shows across the Internet. Also, by enabling their location, consumers can find movies in nearby stores as well as local television and movie theatre times. Wheretowatch.com users can also watch trailers or set alerts for when specific television and movie content becomes available.
Wheretowatch.com is a very important and innovative tool that should help reduce piracy and theft of intellectual property (IP). Although the serious problem of harmful online piracy may still remain, Wheretowatch.com should help reduce piracy by organizing legal content and placing it at fingertips of Internet users.
This new tool will help strengthen IP rights by reducing the cost of consuming legal content for Internet users. Strong IP rights are vital for encouraging more content, innovation, and economic growth because they allow entrepreneurs and artists to realize the returns from their labors.