Today, the Motion Picture Association of
America (MPAA) introduced a new search
engine called Wheretowatch.com. Users of the
search engine can find legal copies of their favorite movies and television
shows across the Internet. Also, by enabling their location, consumers can find
movies in nearby stores as well as local television and movie theatre times. Wheretowatch.com
users can also watch trailers or set alerts for when specific television and
movie content becomes available.
Wheretowatch.com is a very
important and innovative tool that should help reduce piracy and theft of
intellectual property (IP). Although the serious problem of harmful online
piracy may still remain, Wheretowatch.com
should
help reduce piracy by organizing legal content and placing it at fingertips of
Internet users.
This new tool will help strengthen IP
rights by reducing the cost of consuming legal content for Internet users.
Strong IP rights are vital for encouraging more content, innovation, and
economic growth because they allow entrepreneurs and artists to realize the returns
from their labors.
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