AT&T Exempts DirecTV and U-verse Content from Data Caps

On September 7, 2016, AT&T announced that its mobile consumers could access content from the DirecTV application and the U-verse application without the data counting towards consumers' monthly data caps. Zero-rated programs, also known as free data programs, are very popular among consumers. In dynamically competitive markets, such as the video and mobile broadband markets, these innovative offerings give consumers additional choices and often provide low-cost options for low-income consumers.