Monday, October 09, 2017

Ericsson ConsumerLab Report Projects Increase in Mobile Video

Today, Ericsson released its 2017 edition of the ConsumerLab TV and Media Report, showing significant growth in the proliferation of mobile video. Here are some of the key findings from the report:
  • By 2020, 50% of all TV and video viewing will take place on a mobile screen (tablets, smartphones and laptops), an increase of 85% since 2010.
  • In 2017, nearly 60% of viewers prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50% since 2010. By 2020, linear and video on demand viewing will be almost equal.
  • The average number of used on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per person.
  • By 2020, one in three consumers will be Virtual Reality users.
The significant increase in consumer demand for mobile video is the main reason that Cisco projected mobile data to increase fivefold from 2016 to 2021.  This explosion in demand combined with effective wireless competition produces enormous enhancements in consumer welfare.