On December 12, 2016, the White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC) published a report entitled “Supporting Innovation, Creativity and Enterprise: Charting a Path Ahead,” which promotes strengthening the enforcement of IP rights in the U.S. and abroad for the next three years.
The IPEC submits a joint strategic plan to Congress every three years under the Pro-IP Act of 2008. The Pro-IP Act outlined the following objectives for the joint strategic plan:
- Reduce counterfeit and infringing goods in domestic and international supply chains;
- Identify unjustified impediments to effective enforcement action against the financing, production, trafficking, or sale of counterfeit or infringing goods;
- Support the sharing of information to curb illicit trade;
- Disrupt domestic and international counterfeiting and infringement networks;
- Strengthen the capacity of other countries to protect and enforce intellectual property rights;
- Establish with other governments international standards and policies for the effective protection and enforcement of intellectual property rights; and
- Protect intellectual property rights overseas by enhancing international collaboration and public-private partnerships.
IPEC Daniel Marti should be commended for the new report. Not only does it recognize the impact that strong protections of IP rights has had on U.S. GDP ($6.6 trillion value added), but it addresses key ways that IP rights can be strengthened including: curbing illicit efforts with innovative enforcement techniques; increasing the ability of consumers to recognize illegal content and goods; and using trade agreements to promote strong global IP rights.