Cable Wireless MVNOs Set for Further Growth in 2024

Cable wireless mobile virtual network operators (MVNOs) are important component of the effectively competitive wireless communications market. The two largest cable MVNO services – Comcast's Xfinity Mobile and Charter's Spectrum Mobile – have been in operation only a handful of years. Although their subscribership is far below the three major mobile wireless providers T-Mobile, Verizon, and AT&T, cable MVNOs have made modest but steady gains ever since they entered into the wireless market. According to recent reports, Xfinity Mobile finished 2023 with 6.58 million subscribers and Spectrum Mobile finished with 7.8 million.  

There remains plenty of room for growth in 2024, as cable MVNOs continue to explore using their own licensed CBRS spectrum to carry mobile wireless traffic and reduce reliance on leased spectrum. According to an article published on January 10 of this year in LightReading, Cox Mobile also is looking to expand its wireless offerings in 2024, and it is now conducting tests on licensed CBRS spectrum for fixed wireless access (FWA) applications. As noted in a February 2023 article in FierceWireless, Cox paid $200 million for CBRS spectrum licensees auctioned by the FCC. Cox Communications is not publicly traded and doesn't publish subscriber numbers. 

Cox Mobile Gives Consumers Another Choice for Wireless Services

On January 5, Cox Communications announced the launch of Cox Mobile. The mobile virtual network operator (MVNO) service is available to its Internet subscribers in Cox's geographic markets. It is reported that Cox Mobile harnesses over 4 million Cox Wi-Fi hot spots in combination with Verizon's 5G cellular network.

As pointed out in blog posts from May, September, and October 2022, consumer adoption of cable wireless MVNO services that are bundled with fixed residential cable broadband Internet access services continues to grow. The launch of Cox Mobile is another indicator of the competitiveness of the wireless marketplace. Consumers living in Cox's footprint will now gain an additional choice for mobile wireless services. 

Notably, these hybrid-model cable wireless MVNOs are not mere resellers. They rely, in substantial part, on their own network facilities. And it is widely expected that these competitive cable wireless MVNOs will put more of their own licensed spectrum into use and thereby reduce their business costs for leasing wholesale access to mobile cellular networks. In 2023, it will be interesting to watch the technological development of these emergent services as well as consumer responses.  

Cable Mobile Wireless MVNOs: 8.4 Million Subscribers and Counting

A September article by Jeff Baumgartner at LightReading spotlights the continued growth in wireless services offered by cable mobile virtual network operators (MVNOs) offered by Comcast's Xfinity Mobile, Charter Communications' Spectrum Mobile, and Altice USA's Optimum Mobile. According to the article, at the end of the second quarter of 2022, those three cable MVNOs added a combined 703,000 mobile lines for a total of 8.4 million. Although that figure reportedly amounts to less than 3% of the U.S. mobile wireless market, the article cited a MoffettNathanson estimate that cable MVNOs gained almost 44% of net mobile adds for that quarter. And the 8.4 million figure for cable MVNO subscriber lines is up from the 6.5 million total from a year prior that was noticed in my August 2021 blog post.  

The LightReading article is particularly interesting because it highlights an analysis of mobile postpaid plans by categories by Navi. According to the article, "Navi's Q2 2022 Wireless Plan Scoring Report" apparently ranks Spectrum Mobile the highest among competing mobile providers in the entry-level and value categories, with Xfinity Mobile also performing strongly in the value category. As the article observes, cable MVNO services are offered in discount bundles with residential cable broadband Internet access services. 

My blog post on May 2 of this year noted that Comcast and Charter are looking to expand their Wi-Fi and cable network offloading capabilities to more cost-effectively provide cable MVNO services. Added to that intriguing development is Cox Communications' August 29 announcement of its launch of a three-city pilot for its Cox Mobile MVNO service. Suffice to day, the continued growth of cable MVNO networks will likely remain interesting to watch in 2022 and beyond.