TAKE IT DOWN Act Passed by Congress, Heads to President's Desk

On April 29, the U.S. House of Representatives passed, by a 409-2 vote, the Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act or the "TAKE IT DOWN Act" (S. 146). The bill, which passed by unanimous voice vote in the Senate on February 13, now goes to President Donald Trump's desk for signature. 

As described in a January 16 press release by the Senate and House bills' sponsors, the TAKE IT DOWN Act “makes it unlawful for a person to knowingly publish [non-consensual intimate imagery (NCII)] on social media and other online platforms. NCII is defined to include realistic, computer-generated pornographic images and videos ["deep forgeries"] that depict identifiable, real people." The bill has separate provisions and corresponding criminal penalties applicable to minors and adults, and it specifies that a victim consenting to the creation of an authentic image does not mean that the victim has consented to its publication.

 

Additionally, the TAKE IT DOWN Act includes a notice-and-takedown provision that requires social media and other public websites or internet services to establish procedures for the removal of NCII in response to a valid request from a victim, within 48 hours. Under the bill, websites also are required to make reasonable efforts to remove copies of the unauthorized images. Websites that make good faith efforts to remove NCII or disable access to it receive immunity from legal claims relating to such removal or disabled access. However, a website’s failure to comply with the notice-and-takedown requirements constitutes an unfair or deceptive act or practice under the Federal Trade Commission Act. Under the TAKE IT DOW ACT, the FTC has authority to enforce the notice-and-takedown requirements and impose penalties for non-compliance. 

 

The TAKE IT DOWN Act appears to be a commonsense measure, carefully written, and reasonably necessary to address a serious problem that is nationwide in scope. President Donald Trump is expected to sign the bill into law. Credit and congratulations are due to the bill's supporters and its sponsors.

 

The TAKE IT DOWN Act (S.146) is sponsored by Senators Ted Cruz and Amy Klobuchar. Reps. Maria Elvira Salazar and Madeleine Dean are sponsors of the House companion bill (H.R.633). Senator Cruz, who is Chairman of the Senate Commerce, Science, and Transportation Committee, talked about the TAKE IT DOWN Act during his keynote address at the Free State Foundation's Seventeenth Annual Policy Conference in Washington D.C. on March 25, 2025: 

NO FAKES Act to Combat "Deepfakes" is Reintroduced in Congress

On April 11, the "Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2025" or "NO FAKES Act" was re-introduced in the U.S. House of Representatives (H.R. 2794) and Senate (S. 1367). The House bill is sponsored by Rep. Maria Elvira Salazar and the Senate bill is sponsored by Sen. Christopher Coons. The NO FAKES Act would bolster individuals' intellectual property rights in their likenesses and voices by recognizing a private right of action against unauthorized and harmful "deepfakes." The bill has bipartisan backing as well as the endorsement of a cross-section of the creative and tech industries. The NO FAKES Act is strong on the merits and the 119th Congress should give it due consideration. 

 

Although generative AI technologies offer potential benefits, they also may be abused. Public displays and dissemination of "deepfake" songs misappropriate the value of recording artists’ voices, damaging the artists economically. Also, generative artificial intelligence (AI) tools and services on the Internet allow users to create "deepfake" explicit pictures and videos of individuals.

 

The NO FAKES Act would address those "deepfake" dangers in a targeted way by establishing a national uniform baseline of legal protection for an individual’s likeness and voice from unauthorized digital replicas. If passed by the 119th Congress and signed into law by President Donald Trump, the Act would make civilly liable anyone who knowingly produces a digital replica without the consent of the rights owner. It also would make civilly liable anyone who knowingly publishes, reproduces, displays, distributes, transmits, or makes the digital replica available to the public without the rights owner's consent. Persons harmed under the Act would have a right to seek statutory or actual damages, recovery of costs and attorneys’ fees, and injunctive relief. 

 

Recognizing the potential benefits of authorized digital replicas, the NO FAKES Act provides that individuals would have the right to license their personas for digital replication by third parties. Additionally, the Act is carefully written to address abuses and it includes safeguards for First Amendment-protected free speech and expression using generative AI tech. It bears emphasis that the NO FAKES Act is about private law – personal rights and intellectual property rights; it is not a federal criminal law bill.

 

A more detailed review of the same bill, previously introduced in the 118th Congress, is provided in my August 2024 Perspectives from FSF Scholars, "The 'NO FAKES Act' Would Protect Americans' Rights Against Harmful Digital Replicas."