Given the widespread proliferation of pirated works online over the past decade, more and more consumers have been “breaking bad.” No, consumers are not ditching their day jobs to begin dealing methamphetamine. But they have been taking up the habit of illegally viewing and downloading pirated material. Today, new business models have dramatically increased the availability of legal content online. However, as Ashley Morgan says on the U.S. Chamber of Commerce's Free Enterprise blog, consumers still forego legally available content in favor or pirated material. So instead of breaking the habit, why do they keep breaking bad?