Given the widespread
proliferation of pirated works online over the past decade, more and more
consumers have been “breaking bad.” No, consumers are not ditching their day
jobs to begin dealing methamphetamine. But they have been taking up the habit
of illegally viewing and downloading pirated material. Today, new business
models have dramatically increased the availability of legal content online. However,
as
Ashley Morgan says on the U.S. Chamber of Commerce's Free
Enterprise blog, consumers still forego legally available
content in favor or pirated material. So instead of breaking the habit, why do
they keep breaking bad?