Verizon Now Offering Zero-Rated FIOS Content

Last week, Verizon announced a new pro-consumer offering which would allow customers to stream content from the Verizon FIOS application without it counting towards their monthly data caps. Verizon’s offering is a direct response to AT&T’s zero-rated plan offering DIRECTV content and T-Mobile’s Binge On plan, which offers a variety of video applications that can be streamed without counting towards the consumer's mobile data.

With video content comprising 60% of all mobile data traffic in the United States, the emergence of these consumer-friendly offerings demonstrate a dynamically competitive mobile broadband market. Moreover, FCC Chairman Ajit Pai recently dropped the Commission’s investigation of zero-rated programs, encouraging more competition among mobile providers to offer these pro-consumer plans.