Tuesday, August 06, 2019

Comcast Significantly Expands Its Internet Essentials Program


In an era of contention over policy and politics, there is widespread agreement among policymakers and politicians regarding the manifest importance of access to the Internet and use of the Internet as we go about our daily lives. That importance – when it comes to enhancing our educational prospects, our employment opportunities, our relationships among family and friends, and so much more – needs no elaboration.

And, fortunately, there is widespread agreement regarding the importance of making high-speed Internet access available on a ubiquitous basis, so that, to the extent possible, existing "digital divides" are eliminated, or at least reduced. With that in mind, in the past, I have acknowledged the contribution of Comcast's Internet Essentials program to the cause of making broadband Internet access more widely available to low income persons, while, at the same time, funding programs that subsidize the purchase of computers and support digital literacy.

During its eight years of existence, Comcast has continued to expand the Internet Essentials program from its initial focus on families with children eligible for a free lunch under the National School Lunch Program. Please see my blogs, Comcast's "Internet Essentials Program Milestones and Enhancements" (2017) and "Comcast's Internet Essentials Plays An Essential Role" (2018), for a description of the ongoing program enhancements, such as expansion of eligibility to low-income seniors and veterans, just during the past two years. 
Now, with its latest announcement today, Comcast is once again enhancing the Internet Essentials program, and in a significant way. It is expanding program eligibility to include all qualified low-income persons in its service area. Comsast says the expansion will increase the number of eligible low-income households by three million – this on top of the two million households already connected. Before today's announcement, Comcast says the Internet Essentials program already has connected more than eight million low-income persons.

The subsidization of the purchase of computers will continue, along with digital literacy training programs. Without these "adoption-promoting" prongs of the Internet Essentials program, the significant expansion of Comcast's support for the availability of "access" would not be nearly as effective.

By no means is Comcast the only service provider, computer or other device distributor, or other player in the Internet ecosystem that has contributed in a positive way to enhancing Internet access and adoption. Efforts by other firms in the private sector have been important and impactful.

But with its announcement today regarding the significant expansion of its Internet Essentials program, Comcast deserves our acknowledgement of its ongoing positive contribution – and our thanks.