For a roundup of mobile app consumer trends among different countries, look no further than App Annie Research's "State of Mobile in 2022" report. Among other things, the report observes continuing increases in the amount of time consumers spend using on their mobile devices. The global average climbed to 4.8 hours per day, and the U.S. average rose to about 4.5 hours per day. The report ranks the most popular apps for games, news, ridesharing and travel, shopping, social media and more. And it highlights the lucrative market for mobile advertising.
Although the "State of Mobile in 2022" report focuses on app content and consumer preferences, the heavy-volume use of streaming mobile apps and mobile downloads depends on a pro-investment and pro-innovation environment for fixed and mobile broadband network facilities that can supply ever-growing demands. As Free State Foundation scholars have explained, such an environment can be secured by making more spectrum available for commercial services, removing regulatory cost barriers to fiber deployment (because mobile traffic also relies heavily on wireline networks), and avoiding regulatory obstacles to 3G to 5G transitions.
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